A Clothing Revolution

Today in History, May 20, 1873:

Jewish immigrant, successful San Francisco businessman Levi Strauss and Reno, Nevada tailor Jacob Davis go in together and obtain a patent for a revolutionary, extremely durable work pant….the XX model (eventually 501) denim pant, reinforced at the stress points by copper rivets.

Cowboys and other hard working people needed a pant that would last. The “jeans” fit the bill and sold like hotcakes. I’m told there was originally a rivet at the crotch…but cowboys began complaining about crouching over the campfire with obvious results…and it was removed….

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