Today in History, November 17, 1968:
The Heidi Game.
The game had gone long and the New York Jets were defeating the Oakland Raiders 32-29.
It had been a hard fought contest with lots of injuries and delays. NBC executives tried to call their studios to delay the 7 PM airing of “Heidi”, but the phone lines were jammed by viewers afraid they would miss part of the game. As a result the game dropped in the Eastern time zone and Heidi began.
With only a minute left in the game (who knew), The Raiders scored twice, winning a surprise victory 43-32.
Broadcasters now have dedicated phone lines known as “Heidi phones” to ensure communication with their studios.